The site (hereinafter “Website”) is edited and published by MH DIFFUSION (hereinafter “Michel Herbelin” or “us / our”). Please refer to our Legal Notice on this subject.

Access to the Website, its use and access to the products and services offered to visitors and customers are hereby governed Privacy Policy , of the Terms of ‘use , a Policy of Management of Cookies , of the Conditions General Sales and by all applicable laws. By accessing and consulting the Website, you accept, without limitation or qualification, these conditions and policies.

Michel Herbelin is committed to respecting the rules for protecting the privacy of his clients and visitors to his Website.

We invite you to regularly consult our Privacy Policy in order to stay informed of any updates.


The data controller is:



9 rue de la Première Armée

25140 Charquemont


Telephone: +33 3 81 68 67 67 (opening hours from Monday to Thursday from 08:30 to 12:00 and from 13:30 to 18:30 : 00, Friday from 08:00 to 12:00 and from 13:30 to 16:30 UTC + 1)


Registered with the Belfort commercial register

SIREN number 444 017 008

Data Protection Officer (DPO)

Ms. Leslie Faivre


All the processing of personal data implemented as part of the services offered by Michel Herbelin on the respectful website is implemented in accordance with regulation 2016/679 of April 27, 2016 relating to the protection of individuals with regard to the processing of personal data and on the free movement of such data (known as the “general data protection regulation”, “GDPR”), when applicable.


Michel Herbelin undertakes to respect the principles relating to data protection. In application of these principles, personal data must be:

• Processed lawfully, fairly and transparently;

• Collected for specific, explicit and legitimate purposes, and are not further processed in a manner incompatible with these purposes;

• Kept in an adequate and relevant manner and are limited to what is necessary for the purposes for which they are processed;

• Processed in such a way as to ensure appropriate security;

• Transferred outside the European economic area only if the recipient state has an adequate level of protection or appropriate guarantees.

• Accurate and kept up to date.


Michel Herbelin collects and processes personal data within the framework of:

• the marketing and delivery of products and services offered for sale on the Website;

• customer advice in relation to the sale of products and services offered for sale on the Website;

• the after-sales service of our products and services;

• applying for a job offer with our company;

• access to the Website;

As part of your relations with Michel Herbelin, you may communicate your personal data to us by various means:

• by filling out the contact forms available on the Website;

• by creating a user account;

• by subscribing to our newsletter;

• by submitting your application for a job at our company;

• by posting comments on our Website and the social networks on which we are present (Facebook, Instagram, etc.);

The personal data concerned are in particular: Name, first name, e-mail address, postal address, telephone number, warranty number for your products and invoicing, username and password, navigation data on the Website (please see our Cookie Policy for more information).

Michel Herbelin does not collect or process personal data relating to children under 16 without the prior consent of the parents or holders of parental responsibility for the child. If personal data concerning children is collected via the Websites, parents or holders of the exercise of parental authority have the possibility to object by contacting our DPO. In addition, a minor child at the time of collection of his personal data can obtain its erasure as soon as possible.



Your personal data is used by Michel Herbelin with your consent and / or in the legitimate interest of Michel Herbelin as part of the provision of our services for:

• to perform a contract concluded with you or to carry out steps that you have requested in order to conclude a contract (for example a contract of sale);

• allow you to browse our Website and benefit from all the services available on the Website;

• respond to requests, requests and complaints, in the context of the sale and after-sales service of our products and services;

• respond to your applications as part of our recruitment procedures;

• allow you to receive our newsletter with your consent;

• to match our information, our notifications, our offers and other forms of services as closely as possible to your interests;

• the legitimate interests pursued by Michel Herbelin with the aim of developing new products and services, improving customer service, etc. ;

• for statistical study purposes, in order to improve your customer experience with Michel Herbelin;

• comply with legal obligations.


The personal data that you may have provided to us are strictly reserved for employees of Michel Herbelin and its affiliated companies (Montres Michel Herbelin SA), authorized to read it within the framework of their missions and within the framework of the exercise legitimate services provided by Michel Herbelin.

All Michel Herbelin employees and those of its affiliated companies are aware of the protection of personal data.

Personal data is generally not passed on to third parties, it will only be:

• Depending on the consent you have granted (Art. 6 para. 1 lit. a) GDPR);

• As part of the legitimate exercise (Art. 6 para. 1 lit. b) GDPR) of the services provided by Michel Herbelin to our subcontractors in the context of processing your requests and orders. These subcontractors receive only the data required to respond to your requests and use them exclusively for this purpose;

• To the authorities having the right of access to information within the framework of the implementation of legal obligations (Art. 6 para. 1 lit. c) GDPR);

• To Michel Herbelin and his subcontractors in the context of legitimate processing by Michel Herbelin to provide users with a user-friendly website and to improve and optimize this site for the benefit of visitors and customers.

• To Michel Herbelin and his subcontractors in the context of legitimate processing by Michel Herbelin in terms of marketing and advertising (Art. 6 para. 1 lit. f) RGPD);

• As part of a merger or acquisition of all or part of the company Michel Herbelin by a third party (Art. 6 para. 1 lit. f) RGPD;



Michel Herbelin contractually imposes the same principles of data protection on his subcontractors (service providers, suppliers, etc.).



OVH: the Website is hosted by OVH in France. Please refer to their privacy policies and for the USA policy

The legal basis for this processing is art. 6 para. 1 bed. f) GDPR. We have a legitimate interest in providing visitors and customers with an efficient and secure hosted Website.


MH Diffusion: the Website uses the MH Diffusion CMS. You can find out more about how MH Diffusion stores and uses your personal data by accessing their privacy policies:

The legal basis for this processing is art. 6 para. 1 bed. f) GDPR. We have a legitimate interest in providing users with a user-friendly Website and in improving and optimizing this site for the benefit of visitors and customers.


The Website offers you the possibility of using the BNP Paribas Mercanet 2.0 and PayPAl payment module for the online payment of our products and services, so that your details will be sent to these companies during the ordering process.

You can find out more about how these companies store and use your personal data by accessing their privacy policies:

BNP Paribas:;


The legal basis for this processing is Art. 6 para. 1 bed. a) GDPR (your consent) and Art. 6 para. 1 bed. b) GDPR (for processing your orders).

You have the option of revoking your consent to the processing of your data at any time. Such revocation has no impact on the efficiency of data processing operations that have taken place in the past.


Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer to help the Website analyze the use of websites by its users. The data generated by the cookies concerning your use of the Websites, including your IP address (identification number of your line), are transmitted and stored by Google on servers located in the United States. Google will use this information in order to evaluate your use of the Website, to compile reports on the activity of the Website for its publisher and to provide other services relating to the activity of the Website and to the internet use. Google may communicate this data to third parties in the event of a legal obligation or when these third parties process this data on behalf of Google, including in particular the publisher of the Website. Google will not combine your IP address with other data from Google. Technically, however, it is not excluded that due to the data obtained, Google can identify one or the other user. It is possible that personal data and data of user profiles of the Google site are processed for other purposes which are outside the area of influence of Michel Herbelin. Added to this data protection problem is the fact that the data is transferred to the United States.

If you wish to deactivate Google Analytics, you will find the add-on for your suitable browser by clicking on: Note, however, that this deactivation may prevent the use of certain functions available on the Website.

Hotjar, an Internet analysis service from Hotjar LTD. (“Hotjar”). This service makes it possible to anonymously record interactions between certain randomly selected users and the website. The purpose of recording mouse movements and clicks is to highlight possible improvements of the page concerned. Hotjar uses “cookies”, which are text files placed on your computer and allow your use of the site to be analyzed. To exclude any direct identification, IP addresses are recorded and processed anonymously. In addition, information relating to the operating system, browser, inbound and outbound links, geographic origin, resolution and device type are analyzed for statistical purposes. This information is not personal and is not passed on to third parties. If you do not wish to be the subject of these recordings, you can deactivate them in your browser, on all websites integrating Hotjar, using the DoNotTrack header. For more information, you can visit the site:

The legal basis for this processing is art. 6 para. 1 bed. f) GDPR. We have a legitimate interest in providing users with a user-friendly Website and in improving and optimizing this site for the benefit of visitors and customers.


Facebook Pixel: Our Website uses the Facebook pixel to help us reach our audience on Facebook and deliver relevant content to them. You can disable Facebook pixel cookies by visiting the Ads tab in your general account settings. The information we share with Facebook will only be used in accordance with Facebook’s data use policy

The legal basis for the use of the Facebook Pixel is Art. 6 para. 1 f) GDPR. Michel Herbelin has a legitimate interest in these marketing purposes as it helps place advertisements that have increased relevance.


Michel Herbelin undertakes to store your personal data for a period that does not exceed that necessary for the purposes for which they are processed, in accordance with the retention periods imposed by the applicable laws in force for certain categories data.


On the Website you can find links to social media networks.

By clicking on these links if you are already logged in to the relevant social media service at the time you click the button, the share dialog will detect it so that you can share the content directly. If not, you will be asked to connect to the social media network.

It is your responsibility to control the security and privacy settings of the sites concerned as well as their terms of use.

You will find information on the collection, storage and use of your data by these sites at the following addresses:

• Facebook:

• Instagram:

• Linkedin:

• Pinterest:

• Youtube:


Michel Herbelin implements all the technical and organizational measures useful, with regard to the nature, the scope and the context of the personal data that you communicate to us and the risks presented by their processing, to preserve the security of your personal data and, in particular, to prevent any destruction, loss, alteration, disclosure, intrusion or unauthorized access to this data, whether accidentally or unlawfully.

The Website is secured by an SSL certificate ensuring the encryption of confidential data.

The Website uses the MH Diffusion CMS which is regularly updated in order to avoid security breaches.

Michel Herbelin has set up a security breach management procedure to effectively apprehend possible personal data breaches, notify the competent authority of these breaches as well as you as soon as possible warn when this violation is likely to affect your personal data.

In addition, the security and confidentiality of personal data are based on individual best practices. This is the reason why we invite you not to communicate your passwords to third parties, to systematically log out of your profile and your social account (especially in the case of linked accounts) and to close your browser window. at the end of your work session, particularly if you access the Internet from a computer workstation shared with other people. This will prevent other users from accessing your personal information.

Finally, we advise against disseminating to third parties or publishing on social networks any document containing your personal data.


In accordance with the applicable regulations on the protection of personal data, you can, at any time, exercise your rights of access, rectification, deletion of data concerning you as well as your rights of limitation and opposition to the processing and portability of your personal data:

• For our newsletter: by using the unsubscribe link in each newsletter sent to you;

• Or more generally by sending you by e-mail or by post to our DPO:

  Madame Leslie Faivre


Michel Herbelin will erase your personal data from its database within 72 hours, insofar as you no longer have a contractual relationship with Michel Herbelin and we have no legal retention obligation of your data.

Additionally, for California customers, Civil Code Section 1798.83 allows California customers to ask if a company has disclosed personal information to third parties for the purposes of direct marketing to those third parties. California customers who wish to obtain further information about our compliance with this law or who have questions or concerns about our privacy practices and policies can contact us at the contact information provided above to request such information. </ p>


Any provision of this confidentiality policy which would be, in whole or in part, in contradiction with French mandatory law will be severable and any nullity, total or partial, of such a clause will not affect not the validity of the rest of the clause in question, nor of the other clauses of this policy.


This Confidentiality Policy is presented on the Site in French and English. In the event of a discrepancy between the French version and the English version, the French version prevails.

This Privacy Policy is governed by French law.

In the event of a dispute between the visitor or the client and Michel Herbelin concerning the interpretation, execution or termination of this Privacy Policy, Michel Herbelin strongly encourages the visitor or the client to contact in priority with the company to try to resolve the dispute amicably. Michel Herbelin hereby informs the visitor or client that there are alternative dispute resolution methods such as mediation.

Visitors or customers can contact the European Commission amicable dispute resolution platform available at / p>

In the absence of an amicable settlement of the dispute, Michel Herbelin and the visitor or the client agree to bring the dispute before the French courts. The terms of this article do not deprive consumers of their right to take legal action, or of their right to defense in the event of legal action, in their country of residence or domicile, or of their right to consumer protection measures as defined by the legislation applicable in their country of residence.


Michel Herbelin may at any time modify this Privacy Policy and its Cookie Management Policy by updating the corresponding pages. In particular, these policies may change depending on the legal and regulatory context. You agree to all revisions and should periodically visit this page and associated pages to review the Privacy Policy that applies to your use of the website.

This Privacy Policy was last updated on June 24, 2019.

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