Privacy policy

Last Updated: November 11, 2026

Herbelin operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (the “Services”). Herbelin is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or conduct another transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or could reasonably be associated with you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including any inferences drawn from that personal information, depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law:

• ⁣⁢Contact information, including your name, address, billing address, shipping address, phone number, and email address.⁤⁣
• ⁣⁢Financial information, including credit card numbers, debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.⁤⁣
• ⁣⁢Account information, including your username, password, security questions, preferences, and settings.⁤⁣
• ⁣⁢Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.⁤⁣
• ⁣⁢Communications with us, including information you include in your communications with us, for example, when sending a customer support request.⁤⁣
• ⁣⁢Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.⁤⁣
• ⁣⁢Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.⁤⁣

Sources of Personal Information

We may collect personal information from the following sources:

• ⁣⁢Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information;⁤⁣
• ⁣⁢Automatically via the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;⁤⁣
• ⁣⁢With our service providers, including when we use them to enable certain technologies and when they collect or process your personal information on our behalf;⁤⁣
• From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• ⁣⁢Provide, customize, and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.⁤⁣
• ⁣⁢Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and your other activities on the Services.⁤⁣
• ⁣⁢Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, it is your responsibility to maintain the security of your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone.⁤⁣
• ⁣⁢Communicate with you. We use your personal information to provide you with customer support, be responsive, provide you with efficient services, and maintain our business relationship with you.⁤⁣
• ⁣⁢Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil investigations, potential or actual disputes, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.⁤⁣

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• ⁣⁢With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites. You may exercise your rights to opt out of these uses here.⁤⁣
• When you direct us, ask us, or otherwise consent for us to disclose certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Integration with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than where you reside, in order to provide and improve the Services. Additionally, to help protect, grow, and improve our business, we use certain advanced Shopify features that integrate data and insights from your interactions with our store, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can review the Shopify Consumer Privacy Policy. Depending on where you reside, you may be able to exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by any third party. The inclusion of these links by us does not in itself imply endorsement of the content of such platforms or their owners or operators, unless otherwise indicated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need that information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have all or part of the rights listed below with respect to your personal information. However, these rights are not absolute, only apply in certain circumstances, and in some cases, we may deny your request as permitted by law.

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• ⁣⁢Right of access / to know. You may have the right to request access to the personal information we hold about you.⁤⁣
• ⁣⁢Right of deletion. You may have the right to request that we delete the personal information we hold about you.⁤⁣
• ⁣⁢Right of rectification. You may have the right to request that we correct inaccurate personal information we hold about you.⁤⁣
• ⁣⁢Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.⁤⁣
• Right to opt-out of the sale or sharing for targeted advertising purposes. Depending on where you reside, you may have the right to opt-out of the "sale" or "sharing" of your personal information or to opt-out of the processing of your personal information for purposes considered "targeted advertising," as defined in applicable privacy laws. You may exercise your rights to opt-out of these uses here. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt-out for the device and browser you are using to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent by your web browser or device.
• ⁣⁢Manage communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as those concerning your account or orders you have placed. ⁤⁣

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You may exercise any of these rights where indicated on the Services or by contacting us at the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

⁣⁢If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.⁤⁣

International Transfers

Please note that we may transfer, store, and process your personal information outside of the country where you live.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights afforded to you, please email us at a.zerouali@herbelin.com. You can find our other contact details on our contact information policy. For the purposes of applicable data protection laws, we are the data controller of your personal information.