Young French mixologist, with a clever mix of elegance and know-how.

He has become an expert in the art of creating, revisiting or adapting a cocktail recipe for 14 years in the world of bars and spirits.

He came first in the most famous international cocktail competitions and has worked in the bars of the most famous Parisian houses. He now divides his time between teaching and his passion: mixology , creating his company in 2015.

Guillaume created the first HERBELIN cocktail, ”Blue is the Newport”, at the Basel show in March 2018, to celebrate the 30th anniversary of the Newport collection.


The French watchmaker HERBELIN announces the arrival of a new Ambassador: the French skier/skipper Aurélien Ducroz .

Double world champion in freeride skiing, four times winner of the Xtreme final in Verbier, author of adventure documentaries between sea and mountain, this charismatic athlete is also a seasoned sailor.

Representing French excellence through his double record as a skier and skipper, he embodies the key words of HERBELIN: passion, perseverance, surpassing oneself.

Scroll to Top