Become an expert in the art of creating, revisiting or adapting a cocktail recipe for 14 years in the world of bar and spirits.
Arrived first in the most famous international cocktail competitions, he collaborated in the bar of the biggest Parisian houses. He now divides his time between teaching and his passion: mixology, creating his company in 2015.
Guillaume created the first HERBELIN cocktail, ”Blue is the Newport”, at the Basel fair in March 2018, to celebrate the 30th anniversary of the Newport collection.
The French watchmaking workshop HERBELIN announces the arrival of a new Ambassador: the French skier/skipper Aurélien Ducroz.
Double freeride skiing world champion, four-time winner of the Verbier Xtreme final, author of adventure documentaries between sea and mountains, this charismatic athlete is also a seasoned sailor.
Representing French excellence through his dual track record of skier and skipper, he embodies the key words of HERBELIN: passion, perseverance, self-transcendence.